Rockwell Automation, a global leader in industrial automation, strives to improve the quality of life by making the world more productive and sustainable. They are committed to enabling the next generation of smart manufacturing. A brand founded on innovation calls for equally innovative design to communicate their value to potentially clients.
Presentation Design, Brand Collateral & Marketing, Whitepaper, Presentation Sheets
Over several years of collaboration with Reply, we integrated a cohesive Rockwell brand voice with compelling pitch materials and campaign themes. This cohesion across marketing materials increased clarity and understanding for their clients.
Each presentation is tailored to the uniques challenges and solutions in various industries, including Food & Beverage, Auto & Tire, Life Sciences, and many more. Decks with related solutions are tied together with a shared primary gradient and color scheme.
For the Digital Engineering campaign we collaborated with Rockwell starting from the earliest stages of the process. We worked within the overall Rockwell brand to create a campaign theme with distinct visual elements. Then we extended the theme to a pitch deck, social posts, digital ads, and an ebook.
Rockwell whitepapers contain detailed and insightful analysis of industry knowledge, but these high level concepts are a challenge to understand at a glance. Through the design process we break down these insights into digestible conclusions and convey the credibility and expertise of the Rockwell brand.
Rockwell specializes in digital solutions for their clients, so of course interactive digital marketing materials are a high priority. We design Rockwell’s ebooks to include all of the digital features but also compatible with print distribution, so clients can engage no matter where they are in their digital transformation.