Business Intelligence & Data Analytics
A complete brand transformation elevating the work of cBEYONData
Three years ago, a company came to us for branding help. They needed a complete digital transformation, including a new name, logo design, website, and marketing presence. With technology partners like Microsoft and SAP, cBEYONData wanted a brand that could stand side by side with their tech partners and outshine their competitors.
The first branding item that we addressed for our client, formerly DCS Consulting, was their naming convention. We worked with cBEYONData to make sure that their name said something memorable and meaningful about their business. Over time, as their brand has evolved, we’ve been with them every step of the way to position them as industry leaders.
Driving customer engagement, like increasing time spent on a website, all starts with a magnetic and vibrant brand. Our designers developed a color palette and logo design that instills confidence in cBEYONData customers and communicates trustworthiness, dependability, and safety. The name alone tells customers immediately the value that the brand delivers, being able to see beyond the data to make better business decisions.