Saddlehorn was initially looking to refresh their logo and marketing materials before their scope expanded to include social media and SEO. Saddlehorn homesites and amenities fulfill the dream of mountain luxury living and are carefully crafted to bring together family and friends. They provide a close-knit community and an endless range of outdoor adventures, right from your doorstep.
Branding Refresh & Summary, Web Design, Print Collateral
Focusing on the unique qualities of the Saddlehorn community, we created a brand that embodies the dream of Montana living. Through an updated color pallet, custom photography and the creation of a soft visual language, we created consistency across printed materials, the website and marketing.
After the initial push to update the branding and website, we redirected our focus to organic socials, paid ads and search engine optimization (SEO) to improve search results.
Leveraging stunning custom photography and a natural muted palette, the website design invites visitors to imagine themselves living the Saddlehorn lifestyle. The pages were intentionally kept simple and minimal to keep the user's journey informative without being overwhelming. Selecting images across the seasons allows Montana's year round beauty to shine through.
2.01M (yes, million!) Ad Impressions
Our collaborative efforts across all marketing fronts have resulted in an increase in Google ad impressions nearly 3x the previous period to a fantastic 2.01M. This growth reflects the effectiveness of stunning visuals and authentic content that capture the viewers curiosity and desire to explore Saddlehorn.
4x Ad Conversions
Ad conversions reached an impressive 23.7K over 4x the conversions last period. By launching ads and closely monitoring their performance, we have the opportunity to adjust ads that are not performing as well as others. All of this combined means more engagement with Saddlehorn from future homeowners.
From folders to business cards, letterhead to signage, Affari’s keen eye ensured every touchpoint would instill a feeling of spacious serenity. Our meticulous design team took into account paper weight, texture, color, and the overall experience to capture the potential property owners attention.
We have partnered with Saddlehorn to implement a photography driven approach. The images allow potential buyer's to envision their life in the mountain community. By partnering strategic SEO, authentic social media posts, and photo centric ads, Saddlehorn's overall marketing results have grown significantly over time. By studying the numbers each month and making adjustments to the website, swapping out ad images and updating their search terms, their engagement has consistently improved.
